How to Design Your Ecommerce Forecast (3 Rules)
Ecommerce Playbook: Numbers, Struggles & Growth
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Ambo Earth - How to Build a Blended Average of the CPA
Connor: I would launch every funnel with the expectation of which order I'm going to create with intention. And so in Facebook, we think about it as like, I have a single product funnel, and I have a funnel for this for the funnel for that. So at any given time, I can go in and say in the last 30 days, we spent this on 30-piece set,. We spent this on the Dutch oven. Or is that because yeah, I'm looking at the CAC on that specific campaign? Right. Connor: The other thing too here is something really important, which is the second you give away shipping, It's often destructive margin right? Same thing if
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