DTC POD: How The Best Brands Are Built

#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere

Mar 11, 2022

47:39

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Highlights

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Episode notes

Is There a Difference Between a Google Sheet and an Amazon Spreadsheet?

02:49

Content Planning for New Product Launches

02:59

Brand Scalability

03:51

Introduction

3min

Huron

5min

Is Your Shampoon Out of Stock?

4min

Are You Keeping on Top of Things?

3min

First Case Scenarios

4min

Content Planning for New Product Launches

3min

The Data First Type Perspective

3min

Brand Scalability

4min

The Customer Is Not Optimizing for the Cheapest, Right?

5min

10.

Is There a Difference Between a Google Sheet and an Amazon Spreadsheet?

3min

11.

Shop Ifi

2min

12.

How Are You Seeing M Subscriptions?

5min

13.

Then, You Know, What's the Payback Period?

2min

14.

What's on the Radar for You Guys?

3min

Matt Mullenax, CEO of Huron, chats with Blaine & Ramon about his men's care brand offering A+ body care products for guys everywhere. This is Matt’s second time on the DTC Pod. The first time we spoke to Matt was during Huron’s launch, and a lot has happened since, including a global pandemic. Matt discusses how Huron evaluates their supply chain on a super granular level and how this informs their content and marketing strategy, selling on Amazon, and keeping a super clean & lean tech stack.

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Matt Mullenax - CEO & Co-founder of Huron

Ramon Berrios - CEO of Trend.io

Blaine Bolus - COO of OmniPanel