#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere
DTC POD: How The Best Brands Are Built
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First Case Scenarios
We forcasts wa we thought would be a few months worth of inventory on hand, sold out in four days. These are first case scenariosbea i think the one consistency with planning is that it's just going to be wrong. I think what we're getting better at is dividing and conquering,. where not everyone has to be part of every single conversation, right? But to your point, at the scale that we're at,everyone has to be clued into what's happening.
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