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#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere

DTC POD: How The Best Brands Are Built

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Shop Ifi

shop ifi basically serves as you're the core of your light customer data sort of platform, right? So it's these shop fi businesses, they're not built necessary like tec businesses. And when those touch points get spread, spread across like a whole ecosystem, it's just, it's a lot to manage, right?

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