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#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere
DTC POD: How The Best Brands Are Built
The Customer Is Not Optimizing for the Cheapest, Right?
We acquire customers through the usual suspects, patiup and go. And then we have a pretty sizable amazon business. I think that in march of 20 20 for us was amazon, and it has since taken off. We're just viewing all our marketing effort in totality,. Because you may get servitive facebook at gogo huron, then be like they're also on ama son. None of those other channels get credit by right? So what we've gotten smart around is multi-r rong war where none's gong to win this attribution battle.
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