5min chapter

DTC POD: How The Best Brands Are Built cover image

#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere

DTC POD: How The Best Brands Are Built

CHAPTER

How Are You Seeing M Subscriptions?

Emma, how are you guys seeing m subscriptions? That's clearly a big part of your business. How frequently our customers subscribing to these products? And what's your strategy as it pertains to subscription? Good question. I think where the conversation of a r r subscription anddetoa and p wer just force feeding subscription, you have to be really ategic and thoughtful about were in the purchasing funnel you're even presenting subscription. Am so i again, i'm going way too far into a rabbit hole down this road but i think subscription is something where we're really focused on.

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