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#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere

DTC POD: How The Best Brands Are Built

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Are You Keeping on Top of Things?

Am, to their trigger sychowe shipping this ocean versus air, like, what's the component lead time? What's the manufacturing lead time? And we're doing that litte on a product by product basis. So ebesly have that type of breakdown for every single product in our assortment. Ah, so we're constantly thinking one to two steps ahead, or at least ind to. But inevitably, in every business, there's just going to be things that are fundamentally out of your control,. Like we had an instance, tis hear, where we had one of our skews selling on amazon. That took a while to kind of get the fly we all thot

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