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#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere
DTC POD: How The Best Brands Are Built
Then, You Know, What's the Payback Period?
i i'm sure you know him, but eli from alipopas is a good buddy. And he's literally written the rule book around like subscription management and pro active c x. I think that's why that programme has really taken off. We've played a lot around first order discounts, whether not shippings included or kind of found a mix that we're pretty excited about. But that's something that we're always testing right which is, yes, you want to grow the subscriber base,. You want to create compelling value, but to be on the day, like it has to work axiseos for the brand as well.
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