#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere
DTC POD: How The Best Brands Are Built
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Huron
When you guys were in the t sa pot last time, were you guys just launching out? I remember looking at the brand and seing, just like men, these people have really nailed the brand, the culture, et cetera. And it seems like that's still present to day. One of our missions is kind of the element of humanization of brand, right? Like the consumers getting smarter. The consumer expects really good quality products. But the consumer is also not dumb, and they want to understand what's under the hood here. We choose to manufacture without a ton of chemicals, which makes it difficult, but it's helping the sky level up.
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