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#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere
DTC POD: How The Best Brands Are Built
Content Planning for New Product Launches
The best we can do is plan in advance, right? Because so long as there is a plan, the plan can be flexible. We are planning for a few launches later in the year. Product development can be 12 to 18 months, sometimes longer. So it's how do you think about the intermediate opportunities to bring newness to the consumer base when it's not new product?"
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