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#177 - Matt Mullenax, Huron: Round 2: A+ Body Care for Guys Everywhere
DTC POD: How The Best Brands Are Built
Brand Scalability
i think a lot as as brand scale, you're so looking in the data. But what are you actually doing is 't actually non scalable? And if you can kind of find the marriage between those two, then you probably don't soething, right? A lot of times too, maybe what you would call unscalable. There's things that you can do in ways that you cold do. It just requires work. That's hyper personalization and being a human right? So when you're at a a 50 thousand foot view like yat you just have customers, but hey, if we can narrow down just the customers that had x, y, z attributes and now
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