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Quick takeaways
- Combining novelty and familiarity in movie trailers is an effective way to engage and captivate audiences.
- Creating intrigue and leaving something unknown in movie trailers taps into the Zeigarnik effect and captures attention effectively.
Deep dives
The Birth of Movie Trailers
In 1913, Neil's Gramland created the world's first movie trailer, which was actually a trailer for a Broadway play. This trailer was very different from what we see today, with no music, fast cuts, or voiceover. Later, the National Screen Service had a monopoly on producing trailers until amateur filmmakers and directors like Stanley Kubrick and Alfred Hitchcock started creating their own.
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