4min chapter

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The secret psychology behind movie trailers

Nudge

CHAPTER

The Effect of Newness on Music Preference

The key to enjoyment in life seems to be a mix of newness and sameness. Take viral news stories like Elon Musk ruining Twitter is the classic rich man squanders his money story. Or take popular new food trends like Red Bull and vodka, avocado and toast, sushi burritos or matchalates. It's not just a case with movies, news and food though. The Spotify for you playlist which was packed with new music was accidentally mixed with the users most listened to songs. This resulted in an accidental combination of new songs and very familiar songs.

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