The secret psychology behind movie trailers
Nudge
00:00
How to Make a Movie Trailer That's New and Familiar
The best trailers will surprise viewers by sharing a familiar movie style in a new light. We are not used to a horror movie trailer actually telling us that all horror movies are the same. Movie trailers don't just use storylines to combine the new and familiar. They use actors too, like Heath Ledger in The Dark Knight or Charlie for Wrong in Monster.
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