2min chapter

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The secret psychology behind movie trailers

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CHAPTER

Guardians of the Galaxy and Ant-Man and the Wasp Follow the Novel Yet Familiar Rule

House of Gucci received mixed reviews with many criticising the screenplay and writing. But it's still here to its targets generating $153 million at the box office. And I think that's in part due to the great trailer which was packed with new yet familiar themes. That trailer has the added bonus of sharing a famous singer Lady Gaga in a brand new context. Acting with a thick Italian accent.

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