What Makes a Good Trailer?

Jaws opened in 409 theaters with a record $7 million in sales in the opening weekend. This changed the movie industry, and from this point on, producers were convinced the key to a box office hit was a good trailer. Each year, cinemas generate $26 billion in global box office revenue. And trailers are vital in driving all of this demand. Not only do they help capture attention, they fuel engagement,. drawing people into the cinema, encouraging them to watch. I think if we try to understand what makes a trailer great, we'll understand what good marketing looks like.