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The secret psychology behind movie trailers

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Scream: A Horror Movie Trailer

Take the original trailer for Scream, which sets up as a typical horror movie trailer. But then there's something surprising and novel. And it talks about how movie trailers and scary movies are all the same. Someone who's seen one too many scary movies. No, he's taken his love of fear. Hello? Hello, Sydney. One step too far. Do you like scary movies? What’s the point? They're all thesame. Some stupid killer is talking some big-breasted girl who can't act. He's always running up his stairs and she should be going out the front door. It's insulting. Now you may only see a pile of proceeds, but

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