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The secret psychology behind movie trailers
Nudge
The Art of Leaving Something Unknown in Movie Trailers
The very best trailers don't reveal the monster, they only hint at it to build hype. Vitely, alien doesn't show the monster, this is a really important trailer rule. But when movies don't have a villain to hide, they can raise intrigue in other ways,. Like the Mad Max trailer which poses a question without offering an answer.
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