Splice Pink

The Daily Aus's Zara Seidler on how they built a modern news business for young people on Instagram

Feb 21, 2023

44:21

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Highlights

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Episode notes

Influencers Are So Important

01:45

Are You Creating Content for Young People?

01:39

How to Diversify a Startup

01:44

Introduction

2min

The Daily Odds - The Origin Story

2min

The Daily Odds - Why Did They Take Off?

2min

Influencers Are So Important

2min

The Power of Influencers on Instagram

2min

How to Diversify a Startup

2min

The Best Way to Speak to Young People Is Not to Speak Down to You

2min

We Are Just at the Beginning of Our Journey

2min

Branded Content - The Most Important Commodity With Our Audience

3min

10.

Video Is a Tough Beast

2min

11.

The Values of a Newsletter and Podcast

2min

12.

Australian Youth Enrollment

3min

13.

Australia's Media Market

2min

14.

Is It a Murdoch or a 'Murdoch'?

3min

15.

A New Revenue Play - We're Trying to Push as Much on Reels as Possible

2min

16.

Do You Have a 24-Hour Moderator?

3min

17.

Are You Creating Content for Young People?

2min

18.

How Do You Convert 40,000 Subscribers From Instagram to Other Platforms?

3min

19.

What Do You Demand From Big Tech Companies?

2min

20.

Is Big Tech Coming to the Table in Australia?

4min

We're rounding up some of the best sessions we've had at Splice Beta 2022. This episode features Zara Seidler, the co-founder of The Daily Aus, which is a media startup based in Sydney. Zara talks about how TDA has built a modern news business for young people on Instagram, where they have more than 430,000 followers.

The Daily Aus began as a passion project created by two 20-year-olds with no resources. It was meant to provide a starting point for Aussies who wanted to get into the habit of reading the news, acting as an entree to the news diet. TDA started on Instagram and has since launched other verticals.

Follow The Daily Aus on Instagram:
https://www.instagram.com/thedailyaus/

Connect with Zara on LinkedIn:
https://www.linkedin.com/in/zara-seidler/

More about Splice Beta 2022:
https://www.splicemedia.com/beta-2022

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