The Daily Aus's Zara Seidler on how they built a modern news business for young people on Instagram

1

Introduction

00:00 • 2min

2

The Daily Odds - The Origin Story

01:51 • 2min

3

The Daily Odds - Why Did They Take Off?

03:56 • 2min

4

Influencers Are So Important

05:34 • 2min

5

The Power of Influencers on Instagram

07:19 • 2min

6

How to Diversify a Startup

09:00 • 2min

7

The Best Way to Speak to Young People Is Not to Speak Down to You

10:44 • 2min

8

We Are Just at the Beginning of Our Journey

12:18 • 2min

9

Branded Content - The Most Important Commodity With Our Audience

13:59 • 3min

10

Video Is a Tough Beast

17:06 • 2min

11

The Values of a Newsletter and Podcast

18:43 • 2min

12

Australian Youth Enrollment

20:54 • 3min

13

Australia's Media Market

23:34 • 2min

14

Is It a Murdoch or a 'Murdoch'?

25:38 • 3min

15

A New Revenue Play - We're Trying to Push as Much on Reels as Possible

28:40 • 2min

16

Do You Have a 24-Hour Moderator?

30:37 • 3min

17

Are You Creating Content for Young People?

33:26 • 2min

18

How Do You Convert 40,000 Subscribers From Instagram to Other Platforms?

35:04 • 3min

19

What Do You Demand From Big Tech Companies?

38:16 • 2min

20

Is Big Tech Coming to the Table in Australia?

40:14 • 4min