The Daily Aus's Zara Seidler on how they built a modern news business for young people on Instagram
Splice Pink
Are You Creating Content for Young People?
For us, we think that young people are underserved when it comes to content. We don't see ourselves as graduating into older markets because again, there are people servicing those markets. And so we hope to just continue nurturing that age group and create leaders who are coming through the ranks - university now. May I clarify what you said about audience engagement? None. How many people do you have dedicated to audience engagement? Zero.
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