The Daily Aus's Zara Seidler on how they built a modern news business for young people on Instagram
Splice Pink
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Branded Content - The Most Important Commodity With Our Audience
In Australia, like everywhere else in the world, there is a significant lack of trust in the news. And so we have created a very clear delineation between editorial and commercial. There is absolutely no blurring of boundaries because our most important commodity with our audience is trust. A newsletter that I said goes out every day, a podcast every day, none of those have ever gone out without an ad in them.
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