The Daily Aus's Zara Seidler on how they built a modern news business for young people on Instagram
Splice Pink
Is It a Murdoch or a 'Murdoch'?
We have 13 full time, no one is over the age of 30. We are trying to navigate and hope that we are a sustainable long term player rather than this blip in time that Murdoch just eats. But it is bloody difficult to navigate when you are all the same age trying to figure out how to be each other's bosses. And so we want to be quite conservative with our capital and invest where we see fit,. which is in our journalists because our biggest growth mechanism is good content. When our audience grows, so too does our revenue and they are so intimately tied that we are just continuing to invest in that.
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