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The Daily Aus's Zara Seidler on how they built a modern news business for young people on Instagram

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CHAPTER

A New Revenue Play - We're Trying to Push as Much on Reels as Possible

Portara is working on a new revenue play with the biggest beauty retailer in Australia. She says they have asked her to create content for them that will sit on their pages and not hers. Portara also has a second podcast as well at the moment, called The Mirror. It's about sexism and misogyny in Australian Parliament.

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