The Daily Aus's Zara Seidler on how they built a modern news business for young people on Instagram
Splice Pink
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Australia's Media Market
Australian media is dominated by two key players, one of them being Rupert Murdoch and Newscorp. And so Murdoch owns two thirds of the Australian media market. So when it comes to how we operate, firstly, I don't think that it is an environment that encourages new media players to arise. We have seen many, many players kind of just stagnate and stagnate and then get bored by Murdoch or by somebody else. It's not our lame. Lots of people do it great. And we just want to kind of be the springboard for them to go out and seek further news.
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