How Do You Convert 40,000 Subscribers From Instagram to Other Platforms?

We're rounding up some of the best sessions we've had at Splice Beta 2022. This episode features Zara Seidler, the co-founder of The Daily Aus, which is a media startup based in Sydney. Zara talks about how TDA has built a modern news business for young people on Instagram, where they have more than 430,000 followers.

The Daily Aus began as a passion project created by two 20-year-olds with no resources. It was meant to provide a starting point for Aussies who wanted to get into the habit of reading the news, acting as an entree to the news diet. TDA started on Instagram and has since launched other verticals.

Follow The Daily Aus on Instagram:
https://www.instagram.com/thedailyaus/

Connect with Zara on LinkedIn:
https://www.linkedin.com/in/zara-seidler/

More about Splice Beta 2022:
https://www.splicemedia.com/beta-2022