The Daily Aus's Zara Seidler on how they built a modern news business for young people on Instagram
Splice Pink
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The Daily Odds - The Origin Story
TDA is read by Ozzie's who are looking to get into the habit of reading the news. We call ourselves the entree to the news diet. And so now we have over 400,000 followers on Instagram which we come from a tiny place with not many people. So that is quite sizable given our market.
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