The Daily Aus's Zara Seidler on how they built a modern news business for young people on Instagram
Splice Pink
Influencers Are So Important
"We know that 80% of our audience is under the age of 35. And we also know that the majority of those are women," she says. "Don't always ask if our thing is feminine. I find that insulting." She adds: "News can be both feminine and masculine".
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