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How Specialization Evolved
- Brandon explains how Loft64 narrowed into rooftop resort-style amenities and embraced specialization over years.
- He says deeper focus revealed many new opportunities and increased client willingness to pay higher fees.
Hourly Billing Erodes Trust
- Brandon realized hourly billing invites client questioning and creates internal tracking busywork.
- He concluded hourly rates undermined trust and rarely produced useful internal data.
Trial A Flat-Fee, Results-Focused Model
- Do ditch hourly tracking and switch to results-focused commitments if your team meets deadlines and stays responsive.
- Try a three-month trial to test the change and revert if it fails.