Brandon Reed - Instant Success With Fixed Price Options
Ditching Hourly
The Single Page Columns Proposal
It has been a four or five year process now evolving it to simplify it as much so it's gone through very, I'd say quite a few maybe 10 iterations. Originally it was Blair and said one page so I'm sticking to exactly that right. One page, no more fit everything on one page. It became three columns that the challenge was okayI understand the idea of it high anchor is generally where people want you to goYou're trying to gear steer people towards that this aversion bias. So it became a lot of text smaller text to be able to fit those things into the three columns. That was the big strength is how do I fill this information into into thatyou know.
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