190 The 4A's of Marketing by Jagdish Sheth

1

Introduction

00:00 • 3min

2

Doctor Sheth, Welcome to the Marketing Book Podcast

02:47 • 2min

3

The Marketing Book Podcast - If You Want to Give Doctor Sheth a Jaguar

04:20 • 2min

4

The Four Peas of Marketing

06:21 • 4min

5

Marketing Needs a Makeover?

10:31 • 2min

6

Is Marketing as Critical as It Should Be?

12:43 • 3min

7

The Four Peas Are Too Many Marketing

15:24 • 4min

8

Putting on Customer Goggles Is Like Going to the Eye Doctor

19:31 • 3min

9

What Is Acceptability?

22:12 • 3min

10

Design and Acceptability

24:46 • 3min

11

How to Overcome Customer Expectations?

27:58 • 2min

12

How Blinkest Can Help Your Career

30:00 • 2min

13

Marketing Is a Great, Ah, You Noa Medicine

32:27 • 4min

14

Is There a Golden Age of Affordability?

36:21 • 3min

15

Brand Knowledge Is the Area Where There's the Greatest Opportunity for Improvement

39:16 • 2min

16

Doing Well by Doing Good

41:01 • 2min

17

How to Do More Informing and Less Suading?

43:30 • 3min

18

Doctor Seth - What Books Have Inspired Your Career?

46:34 • 3min

19

Are There Any Books on Black Chain That You're Looking Forward to Reading?

49:31 • 3min

20

Slash Marketing Book Podcast - Episode 190

52:32 • 2min