Brand Knowledge Is the Area Where There's the Greatest Opportunity for Improvement

The last a is awareness. And that's what i'm sure marketers are going to be th most interested in, because they're robably spending most htime in this. All marketes what to do is to spend their dollars talking about the brand and how their brand is different from others. But i wol say when products consumer has no product knowledge, whatever. Take my own case. You know, i am a sor well educated. I pride myself in teaching others, but when it comes to wealth management or financial management, i've no idea. So there's a huge void of product knowledge. Well, they have huge brand knowledge. Now, makes you misunderstand then what you want