Is Marketing as Critical as It Should Be?

Only country where i have seen chief marketing officers beo in the c o and the chairman of a company is in india, not in america. Why do you think that is? Most of them start as engineers, as we used to have. And then they were immediately put into the oll where they rise because they were rotated across all their functions. Whereas in the us, we keep them in the same sylo for a long career. In many countries, innovation is always admired and respected. There are national incentious programmes. Nobody says, how can we be better marketers? It's very fascinating. Nations don't inrestin marketing.