What Is Acceptability?

Acceptability, like each of the forays, has two dimensions. Yehave the functional acceptability and a psychological acceptability. What we are finding is that if one can therefore balance the two properly,. If you are strong, left handed or left braind you got a balance with the right hand or right brain. Same thing. We have over emphasized dollars we are spending, which is why marketing is so ineffective to our psychological ability and not enough toward functional acceptability.