
190 The 4A's of Marketing by Jagdish Sheth
The Marketing Book Podcast
00:00
Is There a Golden Age of Affordability?
Digital technology is so different because there everything is fixed cost. So we have increased the affordability, or what i call democratization, of innovation today. Even in india, bottom of the pyramid, below the poverty level. People have a sulphon they can afford that i can create use to market and make ability to pay increase in the process. Is fascinating. All of these are stuff that we are learning by focussing on ability to pay. Yes.
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