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190 The 4A's of Marketing by Jagdish Sheth

The Marketing Book Podcast

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How to Overcome Customer Expectations?

Thete tet is almost a double at sward in some fashion. If we are customers centric, then it says, we must exceed customers expectations to create satisfaction. The problem with the mocket is that, unfortunately, customer has a huge diversity. So how do you select your customers in so your product actually matches their expectations? Which is a very important aspect of ing that one needs to study. And an customer expectation is a serve escalation point. Just ou satisfied my customar expectations, my expectations rise. Nowyou know, you know, you travel a lot. I used to travel a lot, and i'l go to the hotel and a clean bed was enough at one

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