The Logan Bartlett Show

EP 76: John McMahon (5x CRO and Enterprise Sales Expert) on The Startup Sales Playbook Every Founder Needs

15 snips
Aug 25, 2023
John McMahon, 5x CRO and Enterprise Sales Expert, talks about building an efficient sales org, the difference between a champion and a coach, best interview questions when hiring, the hardest part of transitioning to sales management, and the most common misconception about sales.
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ADVICE

Realistic Sales Growth Planning

  • Plan sales growth realistically accounting for ramping time and recruiting discipline.
  • Prioritize management hires before expanding sales reps to avoid organizational collapse.
ADVICE

Common Sales Vocabulary Matters

  • Establish a common sales vocabulary for precise communication.
  • Define roles like champion, economic buyer, and coach uniformly for team alignment.
ADVICE

Be Present and Listen Deeply

  • Be present during sales calls to listen actively and empathetically.
  • Listening with intent to understand improves sales effectiveness and intuition.
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