The Logan Bartlett Show cover image

The Logan Bartlett Show

EP 76: John McMahon (5x CRO and Enterprise Sales Expert) on The Startup Sales Playbook Every Founder Needs

Aug 25, 2023
01:31:27
Snipd AI
John McMahon, 5x CRO and Enterprise Sales Expert, talks about building an efficient sales org, the difference between a champion and a coach, best interview questions when hiring, the hardest part of transitioning to sales management, and the most common misconception about sales.
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Podcast summary created with Snipd AI

Quick takeaways

  • Hiring A-players is crucial for building a successful sales force.
  • MedPIC is a qualification methodology that optimizes sales processes and improves sales forecasting.

Deep dives

Importance of Hiring A-Players

Hiring A-players is crucial for building a successful sales force. Even if everything else is done perfectly, a team of C-grade players will struggle to become the number one sales force. On the other hand, if you hire only A-players and have average processes in place, the A-players will find a way to succeed. A-players hire A-players, while B-players tend to hire C-players.

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