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The Logan Bartlett Show

EP 76: John McMahon (5x CRO and Enterprise Sales Expert) on The Startup Sales Playbook Every Founder Needs

Aug 25, 2023
John McMahon, 5x CRO and Enterprise Sales Expert, talks about building an efficient sales org, the difference between a champion and a coach, best interview questions when hiring, the hardest part of transitioning to sales management, and the most common misconception about sales.
01:31:27

Episode guests

Podcast summary created with Snipd AI

Quick takeaways

  • Hiring A-players is crucial for building a successful sales force.
  • MedPIC is a qualification methodology that optimizes sales processes and improves sales forecasting.

Deep dives

Importance of Hiring A-Players

Hiring A-players is crucial for building a successful sales force. Even if everything else is done perfectly, a team of C-grade players will struggle to become the number one sales force. On the other hand, if you hire only A-players and have average processes in place, the A-players will find a way to succeed. A-players hire A-players, while B-players tend to hire C-players.

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