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EP 76: John McMahon (5x CRO and Enterprise Sales Expert) on The Startup Sales Playbook Every Founder Needs

The Logan Bartlett Show

CHAPTER

The Value of Being Present in Sales

In this chapter, they discuss the importance of being present and actively listening in the sales context. They emphasize the need to eliminate distractions and focus on understanding the customer's needs in order to be effective in sales.

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