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EP 76: John McMahon (5x CRO and Enterprise Sales Expert) on The Startup Sales Playbook Every Founder Needs

The Logan Bartlett Show

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Understanding the Distinctions Between a Champion and a Coach, and the Impact of PLG Businesses

This chapter explores the difference between authority and influence in organizations, emphasizing that influence can exist outside of traditional leadership positions. It also discusses the role of subject matter experts as potential champions and the significance of identifying influential individuals. The impact of product-led growth (PLG) businesses like Atlassian and HubSpot on the sales process is briefly mentioned.

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