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EP 76: John McMahon (5x CRO and Enterprise Sales Expert) on The Startup Sales Playbook Every Founder Needs

The Logan Bartlett Show

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From Hardware to Software Sales

The speaker discusses their transition from selling hardware to software sales, influenced by the potential for higher earnings and the encouragement of their father. They share how they made the switch while working at HP, after being offered a position on the VP of sales' team at a software company.

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