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EP 76: John McMahon (5x CRO and Enterprise Sales Expert) on The Startup Sales Playbook Every Founder Needs

The Logan Bartlett Show

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Sales Challenges and the Importance of Planning

This chapter explores the challenges faced by executives, investors, and founders in the startup industry when it comes to sales. It highlights the importance of early planning and the unrealistic expectations of scaling sales without considering the required time and effort.

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