John McMahon

John McMahon and John Kaplan delve into champion building in B2B sales, stressing early identification, relationship development, trust building, and value provision. They distinguish between coaches and champions, emphasize the need for authority and influence, and discuss educating champions and aligning them with critical business issues. The conversation also touches on adding value throughout the sales cycle, measuring accomplishment, and setting clear criteria to prevent competition from changing the rules.

John McMahon, author of The Qualified Sales Leader, discusses the challenges of sales, the importance of persistence, corporate culture vs. coaching culture, identifying sales talent, and the intense nature of being a CRO. They also talk about the significance of building relationships, coaching and showing care in sales leadership, and the defining features of successful companies. Additionally, they explore the concept of PLG, adaptability in leadership, and the importance of grit in organizations.

John McMahon, 5x CRO and Enterprise Sales Expert, talks about building an efficient sales org, the difference between a champion and a coach, best interview questions when hiring, the hardest part of transitioning to sales management, and the most common misconception about sales.

Join sales experts John Kaplan, known for his expertise in event structuring, and John McMahon, a speaker on effective sales kickoffs, alongside MongoDB's Alan Chhabra, who offers partnership insights. They discuss how to create impactful sales kickoffs that motivate teams and align with business goals. Key topics include maximizing participation, the importance of clear messaging, engaging presentations, and the power of role-playing for skill development. They also stress the need for collaboration with partners to enhance the overall event experience.

John McMahon, a former CRO and author of The Qualified Sales Leader, dives deep into the art of sales management. He discusses the importance of simplifying processes to enhance team effectiveness. Listeners learn about the critical role client success plays in revenue growth and the nuances of hiring and training for diverse sales tasks. McMahon also breaks down the MedPIC sales qualification framework, emphasizing structured training and feedback, while exploring the dynamics of authority and influence in sales strategies.