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EP 76: John McMahon (5x CRO and Enterprise Sales Expert) on The Startup Sales Playbook Every Founder Needs

The Logan Bartlett Show

CHAPTER

Differentiating KPIs and Inputs

This chapter focuses on the importance of distinguishing between KPIs and inputs in evaluating success. It emphasizes tracking actual output rather than just activity, and highlights the significance of measuring upstream KPIs to improve the sales process.

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