How to Win podcast with Peep Laja Making the pivot upmarket with ScreenCloud’s Mark McDermott
Feb 28, 2022
Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13
Introduction
00:00 • 2min
What Was the Strategy of a Start-Up?
02:01 • 3min
How to Beat the Category Gigantics on Price and Scalability
04:31 • 2min
What Are Your Acquisition Channels Like?
07:00 • 2min
Are You Undercutting You by Price?
08:56 • 3min
Having a Great Customer Relationship
12:05 • 2min
The Path Up Market Is Undeniable
13:45 • 2min
Did Your Acquisition Channels Change From Content Marketing to More Sales?
16:15 • 2min
Hardware vs Offline Technology - What's the Biggest Challenge?
18:04 • 3min
Brand Building - The Next Billion Us
20:53 • 2min
Social Proof Matters a Lot
22:44 • 2min
What Are Screen Clouds?
24:40 • 2min
How to Go Tompe Plou
26:30 • 2min