How to Win podcast with Peep Laja

Making the pivot upmarket with ScreenCloud’s Mark McDermott

Feb 28, 2022

28:15

Creator website

Highlights

AI Chapters

Episode notes

Brand Building - The Next Billion Us

01:51

What Are Your Acquisition Channels Like?

01:55

Social Proof Matters a Lot

01:56

Introduction

2min

What Was the Strategy of a Start-Up?

3min

How to Beat the Category Gigantics on Price and Scalability

2min

What Are Your Acquisition Channels Like?

2min

Are You Undercutting You by Price?

3min

Having a Great Customer Relationship

2min

The Path Up Market Is Undeniable

2min

Did Your Acquisition Channels Change From Content Marketing to More Sales?

2min

Hardware vs Offline Technology - What's the Biggest Challenge?

3min

10.

Brand Building - The Next Billion Us

2min

11.

Social Proof Matters a Lot

2min

12.

What Are Screen Clouds?

2min

13.

How to Go Tompe Plou

2min

Key Points:

How ScreenCloud came to be (01:11)
Mark describes the early competitive landscape of digital signage (03:07)
My opinion on how low-cost copycats could improve their messaging (04:33)
I explain why becoming irrelevant is a bigger risk than making a mistake (07:10)
ScreenCloud’s approach to content marketing (08:11)
My thoughts on why evangelizing category over product in a new category can help you win (09:10)
Why Mark knew moving upmarket was the right move for ScreenCloud (12:38)
I address the advantages of strategic pivots (14:09)
Mark goes through ScreenCloud’s acquisition channels (17:02)
Mark explains the moats ScreenCloud is relying on to stay competitive (19:52)
I unpack why brand marketing is importing for targeting out-of-market customers (21:58)
Mark predicts what consumer behavior will look like in 10 years (26:13)
Wrap up (27:57)

Mentioned:

Mark McDermott LinkedIn

Mark McDermott Twitter

ScreenCloud

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Yamini Rangan LinkedIn

Paul J. D’Arcy LinkedIn

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