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Brand Building - The Next Billion Us
95% of the market is not actively looking for youad they won't buy for months or even years. The focus should be on bill in mental availability, so when they do have a need and budget one day, they think of you. Brand building is emotional priming to make people more likely to self adopt. Here's paul darcy, c m o at mero discussing the key factors he makes sure to include when designing messaging to target out of market customers.
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