Making the pivot upmarket with ScreenCloud’s Mark McDermott
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How to Beat the Category Gigantics on Price and Scalability
Small upstarts start nibbling away at a low margin customers. The beakeyes, don't mind much and focus instead on their high margin customers. In this scenario, beating the category giants on price is a totally viable option. For instance, if you look at intercom or gong, they both have an army of copy cats that deliver a similar corps product at a much lower price. But when you look at those styd ups, it's timid. They use messaging like easy or save time. Total yawn. So we actually took a bold decision in 20 17, only a couple of years after launch, to completely replatform the product. And then we relaunched
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