Key Points:
- How ScreenCloud came to be (01:11)
- Mark describes the early competitive landscape of digital signage (03:07)
- My opinion on how low-cost copycats could improve their messaging (04:33)
- I explain why becoming irrelevant is a bigger risk than making a mistake (07:10)
- ScreenCloud’s approach to content marketing (08:11)
- My thoughts on why evangelizing category over product in a new category can help you win (09:10)
- Why Mark knew moving upmarket was the right move for ScreenCloud (12:38)
- I address the advantages of strategic pivots (14:09)
- Mark goes through ScreenCloud’s acquisition channels (17:02)
- Mark explains the moats ScreenCloud is relying on to stay competitive (19:52)
- I unpack why brand marketing is importing for targeting out-of-market customers (21:58)
- Mark predicts what consumer behavior will look like in 10 years (26:13)
- Wrap up (27:57)
Mentioned:
Mark McDermott LinkedIn
Mark McDermott Twitter
ScreenCloud
Educating your target market with Appcues' Jackson Noel
Yamini Rangan LinkedIn
Paul J. D’Arcy LinkedIn
HubSpot
Miro
My Links:
Twitter
LinkedIn
Website
Wynter
Speero
CXL
