Making the pivot upmarket with ScreenCloud’s Mark McDermott
How to Win podcast with Peep Laja
The Path Up Market Is Undeniable
In 20 16, t xl was a pure conversion optimization agency. Decided to make a strategic move up market when low cost competitors began to flood the space. Selling up market actually means that you can very easily have predictable revenue streams. They are much more sticky as a business and therefore good for you. But it's also undeniable that going market means your company will get like pulled. You may actually have to develop features that you didn't have in your road map. And you may need to compete with more competitors that you don't have resources to really fulfil.
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