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Did Your Acquisition Channels Change From Content Marketing to More Sales?
We're doing a lot more in terms of thought leadership and events. So we've been running on line events, more educational and strategic events. And we have a very heavy demo process in the sales thing, which, again, before i is more like pushing to free trial. Now it's much more pushing to discussion and demonstration. But the awareness still coming through broadly similar channels. We're just upping our spend quite a lot and being a little bit more outbound targeted on our key verticals.
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