Making the pivot upmarket with ScreenCloud’s Mark McDermott
How to Win podcast with Peep Laja
How to Go Tompe Plou
From the beginning, gogal focused on conten marketing and educating their target customers. When they saw the opportunitty to pivot upmrk and focus on enterprise customers, they acted best. They stopped trying to compete an features started winning with story. You always want to be moving earlier than when you are being forced into a change.
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