Chapters
Transcript
Episode notes
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19
Introduction
00:00 • 5min
The Influencer Industry
05:08 • 2min
The Blurring of the Influencer Industry
07:01 • 2min
The Origins of the Blogging Industry
08:37 • 2min
The Rise of Social Distrust
10:40 • 4min
The Evolution of the Blogging Industry
14:51 • 5min
The Importance of Reward Style in the Influencer Industry
19:34 • 2min
The Importance of Authenticity in the Influencer Industry
21:33 • 2min
The Transformation of Authenticity Into an Industrial Construction
23:20 • 5min
The Importance of Social Media in Advertising and Marketing
28:26 • 2min
The Impact of Influencers on Cultural Production
30:36 • 4min
The Pressures of Being an Influencer
34:43 • 3min
The Unpredictability of Twitter
37:25 • 4min
The Impact of the Pandemic on the Influencer Industry
41:07 • 4min
The Rise of Influencers
44:38 • 3min
The Shift in Influencer Influence
47:38 • 2min
The Shift From Influencer to Creator
50:02 • 4min
The Economic Precarity of the Influencer Industry
54:15 • 5min
The Importance of Transparency in Influencer Content
58:46 • 4min